Audio Technica - Rotating Display
Europe & Middle East
To design, manufacture and deploy a bespoke fixture to display the expansive range of specialist audio products offered by Audio Technica – all to sit within a limited 0.5 sq m floor space.
A rotating slat-wall tower was produced to hold 29 different items from four main product categories. The illuminated branded pelmet creates a striking first impression within a music store environment coupled with a HD monitor displaying promotional content. Mobile phones can be plugged in to allow a customer to play their own media through a range of Audio Technica headphones. Over 60 displays were deployed to music stores in 29 countries across Europe and the Middle East.