Sony Smart Speaker Display

UK & Europe


To coincide with the launch of the Sony LF-S50G smart speaker we were tasked to design, manufacture and deploy a range of interactive POS displays.


An overall display concept was developed to engage with customers interactively by highlighting the speaker’s 360° degree sound and integrated Google Assistant technology. The display’s built-in HD monitor was synced with a live smart speaker to convey the Google Assistant function and create the customer interaction. The base surface to the live speaker was encircled within illuminated halos, emitting pulsating light to represent the 360° sound capability. Over 800 displays were rolled out in various configurations and languages across Europe – from brief to in-store deployment within a 3-month time frame.